The program.
The studio system — installed into your photography business. Group cohort, 4-day workshop, 3 months with Ben.
None of this was luck.
It’s a machine.
It has rooms.
This is a small-group cohort program. Ben takes the exact system running his portrait studio — the ads, the client flow, the session, the sales conversation — and installs it into your business. You don’t just learn the theory. You leave with it working.
The ad system
The exact Meta ad setup running the studio. Targeting, creative, budget structure, lead flow. $17 CPL is the system — not luck.
The client journey
From first message to wall art on their wall. The nurture sequence, the booking flow, the pre-session experience — mapped and installed.
The sales session
The in-person approach driving $2,500 average sales. The conversation, the room, the ordering experience — without pressure.
4-day workshop
Live, in-person at Ben’s studio in Perth. The system goes from concept to live in your business over 4 days.
3-month mentoring
Fortnightly group calls with Ben after the workshop. Real-time problem solving as you run the system live in your market.
Continuity access
Stay in the room. Ongoing group access with Ben — keep iterating as you scale. No lock-in.
The process.
Still reading. Good.
If you can already see the value, the number doesn’t need to live on a webpage. That’s what the conversation is for.
Watch the free webinar first — or skip straight to it and email Ben directly. Either works.
Common questions.
Who is this for?
Portrait photographers who are already shooting but ready to remove the earning ceiling — consistently. You need to be coachable, ready to implement, and hungry to break through to consistent $100k+ months. Not a beginner looking for the basics.
Is this just an online course?
No. This is a live group cohort with a 4-day in-person workshop in Perth, fortnightly group calls with Ben, and real accountability. The system gets installed into your business — not watched and forgotten.
Where is the 4-day workshop held?
At Ben’s portrait studio in Perth, WA. You’ll be working inside the actual studio where the system runs live every day. Travel and accommodation are on you.
What if I’m not based in Perth?
Photographers from anywhere in Australia (and internationally) are welcome. The 4-day workshop is the only in-person component — everything else runs online.
What happens after the 3-month mentoring?
You can continue with the continuity program — ongoing group access, calls with Ben, and support as you grow. No lock-in, no pressure. Pricing is part of the conversation when you get there.
When does the founding cohort start?
The launch webinar is July 2026. If you want in on the founding cohort, the best move is to watch the webinar first — or just email Ben now and start the conversation.
“Most portrait photographers are one system away from a full calendar. This is the system.”Ben McCoy — With The Benjamin
Apply for a founding spot.
Founding spots are limited and won’t be at this price again. Fill out the short form — Ben will be in touch within 48 hours.
Apply now →