The program.
Not a course. An install. For 3 months we become business partners, and the whole AI studio system gets built into your business. 4 days in person, then 3 months of support. 10 seats. I’m only running it once this year.
None of this was luck.
It’s a machine.
It has rooms.
This isn’t a mentoring course you watch and forget. It’s an install. I take the exact AI studio system running my portrait business and build it into yours, department by department. After the 4 days it runs for you. You don’t even have to fully understand it for it to be pulling leads, booking calls and filling your calendar.
Lead gen
From your approved image library it picks the photos, writes the copy, builds the ads, watches the campaigns, swaps fatiguing creative from a ready bank, and texts you spend, leads and CPL every day.
Sales
The lead follow-up and the same-day viewing flow that drives the sales average. Leads get the right answer faster, so your team calls warm instead of cold-dialling a list.
The AI assistant
Reads your team chat, builds the tasks and reminders, and routes each job to the right person because it knows your staff and their roles. Anything sensitive gets handed to a human, not answered by a bot.
Production & retouching
An FTP watch-folder system retouches the images before the client sees them, so you show higher-end work same-day. That’s what lifts the sale.
Operations
The admin, the scheduling, the phone-chasing. An employee that runs 24/7 and you don’t pay super for. It takes those hours off your team.
Finance
Wired into your tools, never your card details. It points clients to a Stripe link and sees that a payment happened. Keys are encrypted and locked away.
Every department linked up and talking to each other. That’s the machine. You just push the button.
The install.
Straight up.
It’s $6,000 for the first cohort. Payment plans are on the table, and we work out the right one for you on the call.
Ten seats. I’m running it once this year, then that’s it. If you can’t give your own business four days to build this, it won’t work for you anyway.
Nothing to pay online. The only ask is that you book a call.
Questions I get asked.
The offer
What exactly am I buying?
Not a mentoring or coaching course. An install. For 3 months we become business partners. It starts with a 4-day in-person workshop where the full AI studio system gets built into your business: every department (lead gen, sales, AI assistant, production and retouching, operations, finance) linked up and talking to each other. After the 4 days it runs for you. You don’t even need to fully understand it for it to be generating leads, calls and bookings.
How much is it, and are there payment plans?
$6,000 for the first cohort. Payment plans are available (say, spread over 3 months). We work out the right one one-on-one on your call.
Where and when is the workshop?
In person, later this year. 4 days, not split over Zoom. The in-person time is the whole point. Four days locked in a room deep-diving your business is what makes it work. I’ll confirm the dates and location with you on your call.
Do I have to attend the 4 days in person to get it?
Yes. If you can’t give your own business four days to build this, it won’t work for you anyway. The dates are flexible around whoever comes on board, but it has to be in person.
Can I start sooner if I’m ultra keen?
Possibly. It depends on numbers, because I want to run the cohort together. Book a call and we’ll talk it through.
Is there support after the install?
Yes, 3 months. One full day a week I’m on an open Zoom line you can jump into anytime, plus my mobile for anything urgent. Honestly, I’m banking you won’t need much, because the system runs itself once installed.
Will it fit my business?
Do I have to change my business to match yours?
No. It’s the systems behind your business, not your brand or culture. One of the modules audits where you’re at, finds the gaps and adapts. It bends to you, whether that’s IPS or digital sales, pet, event, whatever. If you change the core marketing method I can’t guarantee the same sales averages, but the belief behind the system stays the same.
Does it work for event or wedding photography with no in-person sales?
Yes. The core is lead generation and follow-up, which works regardless. You take the parts you need. Some people want the whole lead to IPS to same-day-viewing machine, others just want the marketing, the follow-up automation or the retouching piece.
I already run Claude or have my own setup. Will it work with what I’ve got?
Yes. A temporary onboarding agent learns your existing Claude and your business, then only builds what’s missing. It won’t rebuild the whole thing from scratch.
Do I have to use GoHighLevel?
No. It’s recommended and easiest, but it integrates with most CRMs. If you go GHL it’s your account, not a sub-account of mine. You own it and keep full autonomy.
Can it run on Google Workspace instead of Slack?
Yes. Google is very API-friendly, so it stays in Google.
What it actually does
Does it handle all my marketing?
Yes. From your approved image library it picks the photos, writes the copy and captions, builds the ads, monitors the campaigns, spots fatiguing creative and swaps it from a ready bank, and sends a daily performance SMS (spend, leads, CPL). It doesn’t invent creative. You’re a photographer, your images are the creative.
Does it do the editing and retouching?
Yes, via an FTP watch-folder system (a Wi-Fi transfer process, not necessarily AI). Images get retouched before the client sees them, so you show higher-end work same-day in the viewing, which lifts sales. AI retouching can be added but often isn’t needed.
Does it handle staff scheduling and task allocation?
Yes. It reads your team chat, creates tasks and reminders, and routes each job to the right role because it knows your staff and their roles. Complaints or anything sensitive get escalated to a human rather than answered by AI.
How much work or how many staff does it replace?
It takes the hours of admin and phone-chasing off your team, like an employee that runs 24/7 that you don’t pay super for. My bookings went up because leads get the right answer faster. My team now call warm, expecting leads, instead of cold-dialling a list.
Security & tech
What guardrails are there, with agents that have ad spend and access?
Agents never control your master account. Everything’s on separate API tokens, isolated from your personal accounts. There are security agents watching the other agents and reporting back. Nothing’s ever 100%, but if anything goes astray you revoke that token instantly and access is gone. No access to human or bank accounts.
Has it been security and engineer reviewed?
The AI never touches card details. It points clients to a Stripe link. It can see that a payment happened, not the card. API keys (Stripe, Xero and so on) are encrypted and locked away in separate files. A specialist has reviewed it and I’ve built my own security layers on top.
Is it built on Claude Code?
Yes, and everything is stored locally, not locked to a third party. If a better AI comes out tomorrow, you stop Claude Code, point a new agent at your files, and you’re back running with your infrastructure and SOPs intact. It auto-backs up to an external drive so you can revert to a previous day.
Will I get updates as AI keeps changing?
Yes, included. It’s markdown-file based, so updating is easy. The underlying systems are 15 years road-tested and don’t change. AI just makes them faster. A research agent constantly surfaces new ideas and tools you can choose to act on.
What computer and tech do I need?
A separate, always-on machine. It can be a ~$500 computer, it doesn’t need to be high-spec. Keep it off your personal or banking computer as an extra guardrail. Treat it like an employee that lives at the studio and never sleeps.
Which Claude plan do I need?
Claude Max for the build, because it’s token-heavy getting everything set up. After it’s built you can scale right down. I run the top tier only because I’m running multiple businesses. You won’t need that.
“Most portrait photographers are one system away from a full calendar. This is the system.”Ben McCoy — With The Benjamin
Book a call.
If you can already see the value, the rest is a conversation. Twenty minutes, no script. We work out whether it’s a fit, and I answer whatever you’ve got.
Ten seats. Once this year. Don’t make me chase you.