Webinar Replay — The Calendar That Fills Itself - With The Benjamin
Webinar replay · Recorded live, September 2026

The Calendar
That Fills Itself

The ads, the follow-up, the sales system, and the AI running it all day to day. I showed the whole machine live, end to end. Register and I’ll send you the replay.

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Recorded live · One hour, end to end

The whole machine, plus the room’s questions answered on the spot. Watch it tonight, or in pieces. Your link doesn’t expire.

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Members, unscripted

Before you watch it,
hear the people running it.

No scripts. No reshoots. Tap play — their voice, their numbers, their machine.

Kirstie — Classico Portraits“It’s a chunk of money, for sure. But I don’t pay a marketing agency any more.”
Elle — Always Belle Photography“Up to 25% of my ad leads were never making it into my CRM. My agent catches them every day.”
Michael — MM Photos“It’s a beginning-to-end solution. It’s single-handedly helped change the business.”
Andrew — The Edge Photography“It’s taken a big chunk of admin off our team — so we can focus on our clients.”
Karen — Kapture Photography“I’m not a technical person… but I can just do anything. It’s worth every cent.”
What’s in the replay

One hour.
The whole machine.

Every department

The machine that runs my studio. Every department, and how they talk to each other.

Where leads leak

Where photographers actually leak leads (it’s not where you think), and what follow-up looks like when nothing slips.

The sales session

The sales session that changed my average sale, step by step.

Real numbers

My real numbers, on screen. Not screenshots from three years ago.

Installed in yours

What it looks like to have this installed in YOUR business, on your stack, in your voice.

Who this is for: portrait photographers who are done playing small. Any genre. Any stage. Anywhere in the world.

Proof

Why listen
to me.

~$17
a lead
~$105
a booking
$2,500
average sale

Right now it lands leads at around $17 each, books sessions at roughly $105 a booking, and the studio’s average sale is $2,500. Those are my results, on my spend, in my market. They’re not a promise of yours — they’re proof the machine works when it’s driven properly.

Ben McCoy in his Perth studio, camera in hand

I’m Ben. I run a portrait studio in Perth. Run, present tense. I’m in it every day, and the machine on this page is the one running it. The numbers above aren’t a case study I borrowed. They’re its live output.

I didn’t start with a machine. I started as the photographer doing all of it myself, buying courses that explained everything and installed nothing. So I built the thing I wish I’d had. Now I hand you the exact tools I use every day.

The philosophy underneath the whole thing: you sell people back to themselves. The machine just keeps the calendar full while you do.

Recorded live · one hour, end to end

Watch the machine
run.

Send me the replay →

● No spam. No noise. Just the replay, straight to your inbox.

I don’t do many of these, and the live one’s done. The recording is the whole thing. Nothing cut, nothing polished after the fact.

Installs begin end of October, one photographer at a time. See the machine running first.

Register and I’ll send it over. Don’t make me chase you.